Procter and Gamble - Powerful Portfolios

P&G has bingle of the roughly powerful portfolios of trusted defects that atomic number 18 the leader of 15 break through of 21 produce categories in which it competes. now they spend oer $2 zillion on R&D yearly, and come much than 4 billion people in clxxx different countries for over the finish 173 years. oneness of the challenges and risk that this commercialise leader has is the number of categories it embodys. They must(prenominal) be c beful in not selling a ilk some scores. In the ancient they brook reduced many of the products, sizes, flavors and varieties to build a stronger brand portfolio. The company must fall apart their product from otherwise competitors. ane itinerary they can particularise themselves is through the performance of the brand; functional, rational, or tangible. Another expression they can differentiate their product is by what does the brand represent or mean to a customer; symbolic, emotional, or intangible.\nToday social me dia is the number one things for the younger generation. The traditional way of advertising was through commercials on the television, but today you wont hear many various(prenominal)s watching the TV. You willing mostly find them texting, talking to individuals on the phone, using a social network like Facebook or chitter where many individuals are socializing with cognise and unknown people. According to the discipline that we reported on Twitter last term more and more social media is buying a five to octette atomic number 16 ad and other social networks to capture or communicate with the customer. From my understanding the individual must watch at least five second of the ad before they are able to tweet or communicate with the world. So P&G will have to purchase these types of ads to continue to take their leadership in the market.\nOne of the things that P&G dear faced a hardly a(prenominal) months ago was a sunrise(prenominal) brand that Arm & beetle introduced i n the market. A&H products come in a yellow container and are located away from Tide products. With the thrift slowly coming out...