NIRDOSH: A HERBAL SMOKING DEVICE MARKETING 1 [pic] Submitted By: congregation 3 Date of Submission: thirteenth August Executive Summary Nirdosh is a unique(p) convergence intentional by Maans products (India) which associates smoking to Ayurvedic herbal ingredients. The product was developed in 1982 and the requirement is to come up with a commercializeing plan for the product. The major objectives involve: 1)Creating awareness approximately the USP of the product which has medicinal determine 2)Identifying tar possess segments 3)Identify the distribution centers for trade penetration 4)Market expansion The rise taken to meet the objectives was to create market grids to identify potential market segments and distribution channel, a nalysis of merchandise mixes which gives us an whim about the possibilities in securing market cover for the product and the organisational capability in catering to the market strategy and to get along at a plan for earth of steady market network.
Potential Market Grid for Nirdosh Bicets The by-line market grids prevail been designed to carry out make better partition and targeting of the product: 1) Market Segmentation based on share | |Local |Pan-India |International ! | |Quit Smoking | | | | |Smoking demonstrate of intersection | | | | |Smoking Product with Medicinal Benefits | | |...If you want to get a full essay, order it on our website:
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