Gucci Group Summary

Gucci Group Summary Gucci Group sells French fashion. Its products include handbags and assorted leather good, shoes, off-the-shelf clothing, ties, and watches. For the fiscal year ended January 2003, the romp along generated revenues of $2,738 million, a 19.8% increase on 2002 revenues that were $2,285 million. Gucci has intimately clxxx companion-owned and franchised stores worldwide. Gucci also owns near of French fashion house Yves devotion Laurent. French retailer PinaultPrintemps-Redoute (PPR) owns 53% of Gucci after buying tally LVMHs stake. Gucci Group is headquartered in Amsterdam, Netherlands. Gucci is the world-re straightawayned multi- label luxury goods party, which operates through now owned stores, duty-free boutiques, leading department stores franchise stores and strength stores in major markets worldwide. The company enjoys strong brand equity across the world, which has been helping the company to withstand economic downturns. Guc cis attractive marketing and promotional strategies is a major score ahead growth driver. The emphasis has been on building brand lawfulness and developing exclusivity for its brands. One of the key strengths of the Gucci is its well-balanced credit line portfolio. The companys business is well distributed across most of its business segments and geographies.

For instance, company derives over 50% of its revenues from outside atomic number 63 including the US, Asia including Japan, and other countries. Gucci has been hit by the counterfeiting of goods, which illegally takes advantage of the prestigiousness of the companys brands and harms its identi! ty, tradition, and brand image. Especially, the companys products resembling handbags, watches etc perplex been adversely affected by the counterfeiting, which takes place globally. though the company has been weightlifting the counterfeiting, there definitely exists a greater bring to have an effective brand protection dodge to fight against this problem. Gucci is keenly looking at the South easterly Asian...If you exigency to get a full essay, order it on our website: BestEssayCheap.com

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